With Amway celebrating its 50 years of service, one would have to ask “What is the Secret to their Longevity”?
First I’d like to make it clear that I am not with Amway but in doing some research on MLM Companies this company has caught my attention because of the 50 year celebration. So it intrigued me… to find out more. Was there a secret to their Longevity?
So here are some interesting facts along with my analysis and review of a company that we all at one point or another in our lives have heard about or have heard about there products.
With more than 3 million Amway Distributors (called Independent Business Owners or IBOs, in North America). Along with their 2008 sales exceeding US $8 billion. The fundamental principles of – freedom, family, hope, and reward – hold as true today as they did in the very beginning of the company’s birth.
The Amway vision is quite simple – “we work each and every day to help people live better lives.” This philosophy can be seen in many Multi Level Marketing Opportunities today with the core of their beliefs to help the everyday person achieve a better lifestyle. Amway is the same allowing the everyday person a chance to achieve an above average lifestyle.
So lets look at some of the reasons why Amway has stayed in the top 10% of the MLM’s out there today.
#1 The Amway Products. Reviewing for this article I have found that many people love the products they offer: Although some do insist that they are a bit over priced, the companies overall sales speaks for itself in that matter.
NUTRILITE® vitamins are one of the top because they are made from ingredients grown on certified organic farms. I have found that if a product is believed to be good and helpful to us we are willing to pay the price for such a product.
ARTISTRY® skin care products because of the advanced scientific formulas and technologies help to enhance beauty and your overall skin health. Again this is a top seller because we as people are very concerned in today’s environment about our appearance. We all want the look and feel of youth for as long as we can hold onto it.
And their Home Care Products that are all Green before Green was popular. This is just another great selling feature.
#2 Their Business Model. While being similar to other MLM’s I have looked at, what is intriguing about Amway is the fact, they are proud of…. to get started as a distributor it has a low cost, low risk and is open to everyone.
#3 The company is Global. With active markets in 16 other countries around the globe, your business is limitless. This is a special feature all its own.
Another important point I would like to share is the fact that Amway is involved in many community organizations as well as global ones. They are on a mission with their One by One Campaign for Children. To help children around the globe get the clean drinking water they need as well as to improve their lives. This is the Amway Global Cause Program and it focuses the efforts of the company, the employees and the Independent Business Owners (IBOs) on a single, unifying cause – improving the lives of children in need globally.
So what is the secret to Amway’s success? We might not be able to put a finger on it but with their products, customer loyalty, business model and a global outreach, one would say that the combination of all… does contribute to their 50 years of service.
To your success my friend
Donna








