Link-bait techniques are gaining momentum. It is becoming the new Buzz Word online. Link-Baiting is being passed around many SEO communities . Though it is not widely used as of yet or even understood, many Search-Engines, Experts and Gurus in the field tend to think of it as an effective way to build the link traffic that we are all so hungry for. It can be used as a technique to gain ranking or a by-product of producing good quality content, either way Link-Baiting is a process that has been around and is gaining the reputation for acquiring top quality leads.

But what is Link-baiting exactly, and how does it fit into the SEO techniques that we hear about today?

Link baiting is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big search-engine-optimization results. Link baiting is an indirect form of building links.

Mostly….If you are able to write at least interesting content and learn to submit it to good quality sites, with the right sort of fields and to the right readers….You can product a great amount of traffic for your site through your articles.

The days of studying keyword densities and trading links might be a thing of the past some experts say but even still we will all have to develop the ability to write good quality content with words that stand out (Keywords) that our readers are typing in the everyday search engines.

While SEO marketing will evolve into a more interactive branch of conventional marketing. We will find that it will become more inter-graded into the Social Networking scene of the day.

What was once the most effective way to improve rankings…Soliciting links using link-exchanges, Link-Bait is the newer technique in the link-building world. The new social bookmarking sites further leverage and illustrate the power of link bait. Does it have the makings of viral marketing only repackaged in a new silvery package? Something to think about…..

So lets dive into the 5 Amazing Things You Probably Didn’t Know About Link Bait.

  • The Marketing Goal of link bait is to increasing the quantity of external links rather than visits and sales. These links will improve the site’s search-engine rankings and result in increased organic search visits and sales over time. Any direct click through visits or sales driven by the link bait are icing on the cake.
  • Resource Link Bait
    A resource is truly useful content or tools that visitors link to for their own future use as well as their readers’ benefit. Successful resources tend to incorporate at least one visual, a video, or some form of interactivity. Resources tend to attract target customers that can convert to traffic and sales as well as links, and tend to strengthen brand recognition. However, creating a great resource requires more research, audience analysis, planning and development than simple hooks.
  • Widgets as Link Bait
    Widgets are one of the hottest resource types, because they have a “cool factor.” And, when they provide eye candy and/or value, bloggers love to add them to their navigation channels. Widgets made for bloggers’ use can contain an HTML wrapper with a crawl able link back to the e-commerce site and optimized anchor text.
  • Incentive Link Bait
    In link bait terms, incentives are a promise to deliver something special beyond the content on the page, typically in exchange for personal information or promotion of some type. Contests, secret sales, promotional offers, scholarships and awards all work as incentives. The chance of winning something (even something very small) is typically enough to entice a blogger or social network user to link or spread the word for you. For example, household products service Alice.com works small contests and promotions brilliantly via its blog and social profiles. Small campaigns like these can be quickly and easily thrown together or repackaged from other marketing channels.
  • Humor Link Bait
    People love to laugh and make others laugh. This hook is deceptively simple, just be funny or give others a forum in which to be funny on your site. Keep in mind, however, that humor varies widely with personal tastes. In addition, management, legal and other internal teams may find humor undignified or too risky for an e-commerce site or a company’s brand.

Link-Baiting is fast becoming the wave of the future. So lets begin to learn how to implement this somewhat newer strategy and develop the content that will draw in the links and attract the customers to our sites.

To Your Success My Friends,

Donna Rios

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